To celebrate the launch of Leune Gem Drops, the new cannabis-infused rosin gummies, we designed and fabricated custom vending-machine inspired influencer mailers for the California born lifestyle brand.

The objective was to create social buzz around the launch of the Leune’s new brand extension and treat top-tier influencers to the Gem Drops, bringing everyone some good vibes in a creative, visually-appealing way.

The photo-worthy mailer introduced recipients – and their followers – to the new edibles, and created excitement among with cannabis-curious community.

Recipients successfully spread the word, sharing photos and videos of the box and its contents to their social media accounts, creating buzz and excitement for the high-performing cannabis product.

Creative Direction: Danielle Zeiter

Event Production and Experiential Agency: 3CS

Building upon the espresso martini fad, we designed and fabricated custom mailers for Keurig, featuring everything needed to create an espresso martini – from the comfort of one’s own home.

Key social media influencers and Keurig sales team members were gifted the kits, which featured a custom-made glass martini mug, branded mixology tools, branded coasters, Ketel One vodka, and carefully curated Keurig pods – all wrapped up in a custom box. The box also featured vouchers to purchase a complimentary Keurig K-Supreme Plus SMART Coffee Maker and Milk Frother.

An engaging Instagram content series featuring mixologist @drinksbyevie and coffee enthusiast @blendandchat featured the kits and brought to life Keurig’s first ever espresso martini recipes.

And to create even more excitement on social media, an #espressYourself social media sweepstakes gifted winners with their very own kit.

Creative Direction: Danielle Zeiter

Event Production and Experiential Agency: 3CS

Starting Lineup made a comeback by welcoming NBA to the family, getting old school sports fans feeling pretty nostalgic with the brand new Starting Line Up NBA figures. Featuring modern design and detailing, photoreal technology and premium articulation, the latest Starting Lineup figures from Hasbro Pulse deserved to be celebrated – and the featured players deserved a premium gift featuring their very own figures.

To launch the all-new NBA Starting Lineup figures, we designed and fabricated influencer kits – featuring the figures, an exclusive NBA trading card and a framed photo of the SLAM Magazine cover art that aligned with the launch. The custom boxes were made from premium leather with etched silver foil lettering and were mailed to some of the top players in basketball, including Devin Booker, Giannis Antetokounmpo, Ja Morant, Jason Tatum, Joel Embiid, Kevin Durant, LeBron James, Luka Dončić, Stephen Curry and Trae Young.

Creative Director & Designer: Danielle Zeiter

Photographer: Danielle Zeiter

Production Agency: 3CS Productions

We partnered with Noom to create a gifting experience for the launch of their new product - The Noom Mood App.

Learning to manage your daily stress is a journey, and the first step is often the hardest. The goal of these kits was to provide recipients with the knowledge and support they need + develop the techniques, emotional awareness, and resilience to reduce stress and live a happier life.

We created 3D-modeled mailer kits to represent getting out of your head to change your mood/emotions on any given day and help recipients understand the ‘why’ behind your stress, so you know how to manage it now - and always. Each kit featured custom wooden cards representing a different mood with tips, encouraging words, activities, and objects to help you bring back to the present and improve your mood.

Creative Director: Danielle Zeiter

Production Agency: Coffee n' Clothes

Fabrication Shop: The Lab

OPTIC Wines - At a relatively young age, I (Sierra) had a VISION of my future in the wine industry. I saw friends and families gathering around the table with a glass and enjoying one another’s company. OPTIC wines was created from my VISION to bring people together and help spread the smiles. So grab a friend, lift a glass, and enjoy.

This 100% Syrah was naturally fermented with indigenous yeast. It was aged in oak barrels for 18 months before being bottled. This light bodied Syrah contains aromas of strawberry and bright fruits with earthy undertones. It has a medium palate with a smooth rich finish.

When I first moved to NYC, I worked as a Sr. Art Director within Digiday Media's content studio called The Custom Agency. I was hired to help define, grow and brand the agency as a whole as well as pitch new business.

In the spirit of the passion we hold in our hearts for our horses; Sunny & Jack, we celebrate the awakening of our 2018 (2019) Cabernet Sauvignon. Big, bold, confident and robust...finished with character and love.