We partnered with Noom to create a gifting experience for the launch of their new product - The Noom Mood App.

Learning to manage your daily stress is a journey, and the first step is often the hardest. The goal of these kits was to provide recipients with the knowledge and support they need + develop the techniques, emotional awareness, and resilience to reduce stress and live a happier life.

We created 3D-modeled mailer kits to represent getting out of your head to change your mood/emotions on any given day and help recipients understand the ‘why’ behind your stress, so you know how to manage it now - and always. Each kit featured custom wooden cards representing a different mood with tips, encouraging words, activities, and objects to help you bring back to the present and improve your mood.

Creative Director: Danielle Zeiter

Production Agency: Coffee n' Clothes

Fabrication Shop: The Lab