To celebrate the launch of Leune Gem Drops, the new cannabis-infused rosin gummies, we designed and fabricated custom vending-machine inspired influencer mailers for the California born lifestyle brand.

The objective was to create social buzz around the launch of the Leune’s new brand extension and treat top-tier influencers to the Gem Drops, bringing everyone some good vibes in a creative, visually-appealing way.

The photo-worthy mailer introduced recipients – and their followers – to the new edibles, and created excitement among with cannabis-curious community.

Recipients successfully spread the word, sharing photos and videos of the box and its contents to their social media accounts, creating buzz and excitement for the high-performing cannabis product.

Creative Direction: Danielle Zeiter

Event Production and Experiential Agency: 3CS