Danielle Zeiter, creative director, 3CS Productions, San Francisco
"I first knew I wanted to work in events when I was walking down the street in NYC and saw everyone turning their heads to see what was going on—and it was an event load. The experiential industry was—and is—intriguing to me because with each client brief and event production, there lies a completely different experience and execution. Ever since I started in the experiential world, I’ve loved creating experiences that people could physically be a part of, and have fallen more in love ever since. When I’m on site I feel alive—I love the feeling I get during load-in when my creative vision comes together right before my eyes. The beauty and satisfaction in all elements simultaneously coming together to create an impactful brand activation is what keeps me in this industry. Along with the challenges and problem-solving while on site, it’s an industry that will forever keep me on my toes."
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DZ Designs
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