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Starting Lineup made a comeback by welcoming NBA to the family, getting old school sports fans feeling pretty nostalgic with the brand new Starting Line Up NBA figures. Featuring modern design and detailing, photoreal technology and premium articulation, the latest Starting Lineup figures from Hasbro Pulse deserved to be celebrated – and the featured players deserved a premium gift featuring their very own figures.
To launch the all-new NBA Starting Lineup figures, we designed and fabricated influencer kits – featuring the figures, an exclusive NBA trading card and a framed photo of the SLAM Magazine cover art that aligned with the launch. The custom boxes were made from premium leather with etched silver foil lettering and were mailed to some of the top players in basketball, including Devin Booker, Giannis Antetokounmpo, Ja Morant, Jason Tatum, Joel Embiid, Kevin Durant, LeBron James, Luka Dončić, Stephen Curry and Trae Young.
Creative Director & Designer: Danielle Zeiter
Photographer: Danielle Zeiter
Production Agency: 3CS Productions
Starting Lineup made a comeback by welcoming NBA to the family, getting old school sports fans feeling pretty nostalgic with the brand new Starting Line Up NBA figures. Featuring modern design and detailing, photoreal technology and premium articulation, the latest Starting Lineup figures from Hasbro Pulse deserved to be celebrated – and the featured players deserved a premium gift featuring their very own figures.
To launch the all-new NBA Starting Lineup figures, we designed and fabricated influencer kits – featuring the figures, an exclusive NBA trading card and a framed photo of the SLAM Magazine cover art that aligned with the launch. The custom boxes were made from premium leather with etched silver foil lettering and were mailed to some of the top players in basketball, including Devin Booker, Giannis Antetokounmpo, Ja Morant, Jason Tatum, Joel Embiid, Kevin Durant, LeBron James, Luka Dončić, Stephen Curry and Trae Young.
Creative Director & Designer: Danielle Zeiter
Photographer: Danielle Zeiter
Production Agency: 3CS Productions