Los Angeles, CA - 2016

Broadcast Spots | Interactive Digital Content | Environmental Design

Art Direction: Danielle Zeiter

Creative Direction: Perrin Anderson & Hobart Birmingham

Tagline: We've seen almost everything so we know how to cover almost anything.

The campaign known as We Know From Experience, which launched January 1, 2016, was a multi-platform consisting of broadcast spots, digital and social interactive content as well as experiential activations.

In order to create all this content, we asked Farmers’ agents to nominate the oddest claims they’ve ever received throughout their insurance careers. We then turned these claims into fun and entertaining stories.