In partnership with Autumn Communications, we celebrated the collaboration between Craig’s Vegan Ice Cream and Chamberlain Coffee, treating festival goers to the ultimate frozen dessert at Coachella - a dairy free, cold brew coffee flavored ice cream.

Festival attendees had the opportunity to purchase the ice cream at two VIP locations, including from a custom-fabricated ice cream cart featuring the beloved Chamberlain Coffee Characters.

YouTube star and Chamberlain Coffee owner Emma Chamberlain visited the cart, creating social media buzz & excitement surrounding the collaboration and the activation, and encouraging everyone to enjoy the cold, caffeinated treat.

RESULTS
Ice Creams Served: 3,000+
Sales: $34,000+

Environmental Design | Environmental Graphics | Styling

Creative Direction: Danielle Zeiter

Event Production and Experiential Agency: 3CS